Ed Gaskin is an experienced advisor to senior management with strong practice management skills, and a proven track record. He has held senior positions in both consulting and marketing and has proven to be successful on “both sides of the desk.” He co-led Deloitte’s digital strategy practice from $24 million to over $100 million. A practice recognized by both Gartner and Forrester as one of the three best at the time. He developed the strategy to grow an $18 million consulting practice to over $100 million in five years. He led the marketing department for a services company that grew from $3 billion to over $11 billion. As a CMO he has led his teams to break numerous sales, marketing and public relations records. He has been on the cutting edge of using emerging interactive media to market, sell and service companies and his global experience includes projects in Germany, Mexico, China and Canada.

A gifted marketing strategist who is passionate about maintaining a mastery of the marketing discipline, and driven to find creative solutions to the most complex and challenging marketing issues facing companies. He has solved everything from billion dollar branding and product introduction problems to reversing a long-term sales decline or helping sustain triple digit growth. He has an unusually broad and deep background in marketing strategy, including industry exposure, life cycle stage and strategic level. Over 20 years he has used his expertise in marketing strategy, research, and communications to serve companies such as IBM, Deloitte Consulting, Bayer, BNY Mellon, Proctor & Gamble, Quaker Oats, S.C. Johnson, Polo Ralph Lauren, and Master Card among others around the world. As a marketing consultant he worked with over 300 entrepreneurs helping them start, expand and acquire businesses. Ed is a motivational leader of people whose teams have a track record of unprecedented results and who have given him stellar upward feedback scores and comments. He was recognized as a thought leader in e-business strategy.

He is a speaker and author who over the last two decades has published in a long list of journals such as Barons on topics such as advertising, public relations and media strategy. Ed graduated from MIT’s Sloan School of Management as a Martin Trust Merit Scholar. He did his master’s thesis on “Customer Satisfaction as a Predictor of a Firm’s Financial Performance.” He is also a seminary graduate and has held leadership positions with many non-profits, has been featured in the New York Times and worked with Mother Theresa in Calcutta India.