About IMS BOS 2011
Inbound Marketing Summit Boston 2011 is taking place on September 14-15 at the Sheraton Boston.

The Inbound Marketing Summit’s two-day conference program pulls together authors, evangelists and expert practitioners from around in industry to breakdown how to strategize, produce, execute and analyze effective new marketing practices.

What is Inbound Marketing?

How are you generating leads and filling the top of your sales funnel? Is it with trade shows, direct mail, and cold calls? These Outbound Marketing methods - where you push your message to a wide audience in the hopes of interrupting your market and getting a small percentage to respond - are becoming less and less effective. People are getting better at ignoring outbound, interruption-based marketing messages, and instead start their shopping experience online - in the search engines, blogosphere, and social media sites. In order to remain competitive, your business needs to be found on the web and leverage Inbound Marketing techniques to reach customers with targeted messages that customers seek out, not ignore.
Butch Stearns
Sports
http://butchstearns.com/
Responsible for the company’s Enterprise Social TV studio and production team, Butch brings more than two decades of TV and Radio sports broadcasting experience, along with extensive sports marketing and sales experience. His broadcasting experience includes WFXT-TV Fox 25 Boston, Comcast Sportsnet New England, WMAQ-TV (NBC) Chicago, KAAL-TV (ABC), WEEI Boston, WDFN Detroit, KFAN Minneapolis, and the Sporting News Radio Network. He is a frequent host/emcee at fundraising events in the Boston area and since 1987 has maintained the Arthur F. Stearns memorial fund. Butch holds a bachelors degree from Stonehill College.
Tyler Pyburn
Host/Reporter
Hey Everyone! I'm Tyler Pyburn but I'm known to all my friends as TyPy...I grew up just north of Boston in Peabody, MA in a very sports oriented family. In fact, a lot of the local kids referred to my garage the "Play It Again Sports" of the neighborhood. I played every sport beneath the sun growing up but I narrowed it down to baseball and rugby once I got to college. Baseball, because I loved to play and Rugby, because it just sounded cool. I played both sports at a small school called Curry College. When I wasn't on the field, I was at my internship at FOX25 in Boston learning from who else - Butch Stearns.

After college I took my talents to Presque Isle, Maine (basically Canada) to work at the CBS & FOX affiliate, WAGM. While in Northern Maine, I covered everything from the world pond hockey championship to sled dog racing, and I can honestly say that I know how to call a moose using nothing but a tin can and a piece of rawhide!

Now that I am back in Massachusetts, I am ecstatic to be a part of The Pulse Network. You can find me on Facebook and Linkedin at Tyler Pyburn, or follow me on Twitter @TyPyburn!