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Toby Murdock of Kapost at IMS NYC 2012
"Content is King" is a popular phrase among marketers. But the message rarely goes beyond simply saying that brands need to publish. Toby Murdock of Kapost shares some tips on how brands can...
Location and Mobile Marketing Panel
Mobile is a game-changer in the marketing world. But how do location-based apps on the mobile web impact the marketing mix? Tim Hayden of 44Doors moderates a panel of mobile marketing expe...
Bettina Hein of Pixability at IMS NYC 2012
Founder and CEO of Pixability, Bettina Hein, challenges the thought of television viewership as growing. Her thought is that if the same path continues, in about 5 years traditional televisi...
Laura Fitton of Hubspot at IMS NYC 2012
Laura Fitton of Hubspot discusses how to build the “right” following on Twitter, why her Twitter handle name is a nut and new data results on the state of inbound marketing. Laura talks abo...
#IMS12 Case Study – Gilt City
Mae Karwowski of Gily City discusses the work her company did with Virgin America, and how they worked to extend brand engagement far beyond their initial campaign to drive continuing costum...
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Chris Brogan of Human Business Works at IMS NYC 2012
Chris Brogan of Human Business Works talks about attention being used as currency and shows you how to earn leverage and cultivate visibility to earn revenue in the digital space. Chris di...
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